Add stories of participating customers
Joe, a regional sales manager for an IT company, was having trouble transitioning his team to the Hubspot platform. After months of trying to troubleshoot the issues himself with little successful progress, Joe decided to sign up for HubSpot’s In Person Training. With strategic advice from the expert instructors and hands-on guidance during each lab, Joe’s team was quickly able to transition to the HubSpot platform confidently. After the completion of the training, Joe’s success metrics increased significantly: he now reports higher conversion rates, shorter sales cycles and more closed deals than ever before.
Kurt, a marketing director for a large retail chain, found their success metrics were suffering due to inconsistent use of marketers who couldn’t stay on top of all the nuances associated with different digital marketing channels. So Kurt enrolled his whole team in HubSpot’s In Person Training as a way to bridge these gaps in knowledge and ability. Immediately after participating in the training program, his team reported higher levels of satisfaction with their jobs, a better understanding of how each channel works together cohesively and they saw greater successes using various automation and reporting tools available in the platform. Since then Kurt continues to invest in this yearly training program as part of his marketing efforts strategy and has seen continuous improvement rate month after month.
Add more information regarding the training experience
Hubspot In Person Training provides an engaging, interactive learning experience for participants. During the training, participants can expect to dive deep into various areas of content in order to understand and build a solid knowledge base. There will be activities such as group discussions, role-playing scenarios, and case study analyses which will require active participation from everyone involved. The instructors are dedicated and knowledgeable professionals who use tools like videos, demonstrations, animations, simulations and quizzes in order to make the training as effective as possible. During the course of the training day each participant is encouraged to ask questions and share their own experiences with the other student or staff members in attendance. At the end of each day participants will be given assignments which allow them to further their knowledge of the topics covered throughout the seminar. Participants can also expect individual feedback from Hubspot which allows them to evaluate how well they understand key concepts from that day’s session so that they can best apply it moving forward.
Include highlights of the training
The Hubspot In Person Training Workshop is an interactive and engaging learning experience that teaches the ins and outs of using the popular marketing automation software. Participants can expect to gain a comprehensive foundation in effective communication strategies such as email, content marketing, social media optimization, blogging and analytics. Additionally, attendees will learn how to use tools such as A/B testing, lead scoring, and website optimization to get better results out of their campaigns. Participants can look forward to mastering advanced workflow techniques and quickly identifying key points of contact opportunities in order to maximize customer engagement. The workshop is geared towards developing deeper relationships by integrating funnel analysis with data-driven marketing. Finally, participants will also practice setting up a tracking system to monitor campaign performance and adopt the Hubspot Academy certification process for furthering their professional development.
Provide additional examples
Hubspot In Person Training provides effective hands-on training for specific needs. Examples of topics covered may include: Understanding the basics of Hubspot’s software interface, creating and managing customer contacts, managing customer relationships, leveraging customer data for better customer service and sales improvements, tracking online campaigns and analytics, setting up automated workflows to streamline processes; optimizing website design for effective marketing campaigns; and creating content that achieves maximum impact and engagement. Illustrations may include custom screenshots with integrated tools like Mailchimp or Flothemes for email marketing; walkthroughs with A/B testing tools to create personalized experiences; visuals detailing the user journey used to target customers on different channels such as email, mobile apps, websites or TV ads; or a step-by-step guide showing how to set up an opt-in form on a blog page.
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