Setting Up Your Own Personal Training Business


If you are looking to start your own personal training business, you will find that there are many great benefits. Most notably, running your own personal training business can benefit not only your professional skills but also your physical health and wellness. When it comes to fitness, one of the most important aspects is actually doing the work – which is tough to do if you don’t have regular motivation in front of you! By starting a personal training business, you can help motivate yourself and others to stay active and reach their fitness goals. Plus, as an entrepreneur in the field of health and wellness, you will gain valuable knowledge from working with clients and helping them make positive lifestyle changes. Additionally, by taking on your own clients as a personal trainer, you can guide them through proper exercise techniques so they are performing exercises correctly for maximum results. With this skill set and knowledge transfer, you can confidently promote healthy living on a greater level. Ultimately, starting a personal training business is one of the best ways to improve your own fitness expertise while helping others stay fit—physically, mentally, and emotionally!

Identifying Your Niche

Identifying your niche is essential when setting up a personal training business. After all, it’s important to find a way to stand out from other personal trainers in the same space. To do this effectively involves exploring different types of personal training options available, so you can decide which model or combination of models best suits your clients. You could offer one-on-one personal training either in your client’s home, at public parks and gyms, or in a commercial studio you hire on an hourly basis; you may also wish to consider how online Zoom classes and private videos on Facebook/YouTube will fit into your offering. Group sessions are another area to explore as a trainer – these can be held outdoors if the local regulations allow, at an indoor studio you book by the hour or even in your own dedicated facility if you choose to invest in a physical space. When considering each option, don’t forget to factor in price structuring (e.g., package options versus pay by the session), membership subscription models for ongoing access to services for clients, marketing tactics needed to reach new people who need your services and any insurance costs required for classes with multiple participants. Once you have identified which niches work best with your skillset and individual offering that makes you stand out from other trainers, you can start crafting the perfect package and getting ready to launch your service!

Setting Up Your Business

Starting a personal training business requires more than just registering your name and paying a fee. Depending on your business objectives, it is important to research the various options available for setting up a business.

As a sole proprietor (which is the most basic form of business entity for small businesses), you can start with minimal paperwork and expenses. You will generally be responsible for all liabilities and debts related to your training business, but this structure also allows you to avoid double taxation as profits are passed through directly to you. When registering with the state where your business operates, you may need to choose a unique name for your business (and may even need to register with the county or city). In addition, if you plan to hire employees or independent contractors, you must apply for an Employer Identification Number as well as obtain any necessary local and/or state licenses in order to operate lawfully.

Personal Trainer Anytime Fitness Jobs

For a more formalized structure, setting up a separate entity such as an LLC or corporation may offer more legal protection against personal liability while providing certain tax advantages. As such, it is highly recommended that those looking at starting a personal training business seek advice from an experienced accountant or attorney in regard to what type of entity to choose, along with associated costs and paperwork needed in order to set up their business correctly.

Finding Clients & Developing Your Brand

Attending conferences is an important part of finding clients for your personal training business. You should aim to attend as many industry-related events as possible. Networking is key at these events, as you’ll be able to meet and engage with potential clients and professionals in the field. Online marketing is also advantageous for effective client acquisition. Platforms such as social media can be used to interact with current and potential customers. It is especially helpful for keeping up with today’s digital trends, connecting with a larger audience, and creating engaging content that will foster customer loyalty.

Developing your brand is essential for achieving success in the personal training business. It should reflect your unique style and specialty areas that you have expertise in – whether that’s aerobics, strength building, or another form of exercise – to ensure it resonates with prospective customers. A strong brand includes a memorable logo, visuals that connect customers to your message, thoughtful content written by experts in the field, and consistent messages across platforms. All of these elements will work together to create trust among consumers and show them why you are the best choice for their fitness needs.

Developing Your Skillset

Having a deep understanding of the techniques and skills required to be an effective personal trainer is key to setting up your own business. To remain competitive in the industry, you should stay up-to-date with current training methods and certify yourself in specialized areas, such as strength and conditioning, fat loss or injury rehabilitation. As a qualified personal trainer who keeps expanding your knowledge base through continual education, you can demonstrate your commitment to excellence to potential clients and build confidence in your ability. Furthermore, understanding how nutrition fits into a fitness plan will make you even more valuable to clients looking for guidance on making healthy dietary choices for sustained results. Earning certifications from accredited organizations can show employers or prospective clients that you are adept at meeting their needs around health and fitness objectives. Certifications also provide evidence that you possess the expertise expected when hiring out professional services.

Setting Rates & Managing Finances

When setting rates for your personal training business, it is important to have an accurate assessment of your expenses. Compare with competitors in the area, and remember that being too high or too low won’t do you any favors—you want to be reasonably priced without pricing yourself out of the market. After you decide on a rate, you need to figure out the best way to manage payments and invoices. Some trainers use online platforms such as PayPal or Squarespace Invoices that allow clients to pay quickly and easily. Other trainers use software programs such as QuickBooks, Freshbooks or Wave Accounting, which allows them to track payments more strategically while also providing helpful invoice templates. You will also want to research tax information specific to your state or region – make sure to keep detailed records of all income and expenses so taxes don’t take a toll later. Don’t forget about other financial considerations as well – some states require business insurance for certain types of training businesses, so make sure you are looking into those regulations if necessary.

Be Your Best Personal Training

Training Philosophies & Other Considerations

When setting up your own personal training business, it is important to have a clear understanding of your training philosophies and approaches. Different people may have different fitness goals that require different methods for achieving success. In discussion with clients, you must explore the various approaches available and provide them with rationales for the methods you choose. Furthermore, since you are striving to create a positive experience with each client, your philosophical approach should be aligned toward constructive criticism; where possible strive to focus on progress rather than emphasizing areas for improvement or criticism.

Additionally, aside from discussing exercise strategies and training methods, other considerations should be made when planning a program for your clients. For example, nutrition counseling could be recommended in order to ensure proper nutrient intake and keep energy levels adequate during exercises. Adequate hydration also affects performance so you should advise them to bring enough fluids as well as encourage adequate rest between workout days in order to maximize results while promoting recovery. Implementing efficient motivational tools (such as goal sheets) can also help hold clients accountable which encourages compliance and adherence to the program. Additionally creating a safe environment free of judgement and intimidation will give those involved more confidence in pursuing their goals.


Starting your own personal training business is a great way to take control of your future and turn your passion for fitness into a lucrative career. To succeed you need to be professional, organized, focused, and driven. By creating an effective marketing campaign targeting potential customers and by investing in quality branding materials to ensure a professional image, you can position yourself as a go-to provider in the personal training field. Additionally, it’s a good idea to stay up-to-date on the latest fitness trends and techniques, have adequate insurance in place, use scheduling software or services, find reliable resources for equipment and nutrition recommendations, build strong relationships with clients (and potential clients), and invest in tried-and-true advertising methods.

To wrap up this overview of setting up your own personal training business there are some bonus resources available. Try out free email marketing programs such as Constant Contact or MailChimp to connect with prospective clients. Utilize social media platforms such as Facebook or Instagram to showcase before/after images of successes with clientele and highlight new services offered. Finally, build relationships with vendors that allow you special discounts on items needed for your business such as workout clothing or access to local gyms for client consultations.

If you think setting up your own personal training business is right for you or have other questions about creating and running this type of venture please feel free to get in touch! I am more than happy to provide additional advice on how best to get started creating long lasting success professionally while also fostering enjoyment within the career path.

Send this to a friend